Notice of the Lijiang Municipal Bureau of Culture and Tourism on Standardizing the Business and Service Practices of Travel Agencies and Tour Guides
To all travel agencies and tour guides:
In accordance with the provincial video conference held on August 25 regarding the rectification of market order in tourism and management issues at tourist attractions, as well as the meeting convened on August 26 in Lijiang City to advance strict rectification of “unreasonably low-priced tours,” the following notice is issued concerning the standardization of business practices by travel agencies and service conduct by tour guides.
I. Strictly implement the province’s “22 Measures” for market rectification and the “Eight Prohibitions” for tourism practitioners.
II. All travel agencies must ensure full adoption of the 2026 version of the electronic tourism contract. Substituting electronic contracts with paper contracts is strictly prohibited. All electronic contracts must be uploaded to the regulatory platform.
III. Uphold the separation of tourism and shopping: tour itineraries must not include shopping venues, and no additional shopping venues may be added through agreements or other means beyond the contract. Under no circumstances shall any tour group organize tourists to enter shopping venues.
IV. During their stay in Lijiang, all tour groups shall operate under the “one team throughout” principle; from pickup to drop-off, the travel agency and tour guide must remain involved throughout the entire process.
The responsibility must be fulfilled to the end; the receiving agency and tour guide shall not be changed without valid reason midway. Any unauthorized transfer or consolidation of groups by travel agencies or guides shall be subject to severe penalties.
The above matters shall be strictly implemented effective immediately. Any violations will be dealt with severely, up to and including the revocation of the travel agency’s business license and the tour guide’s certificate.
Lijiang City Culture and Tourism Bureau
August 29, 2026








