Notice of the Lijiang Municipal Bureau of Culture and Tourism on Standardizing the Business and Service Practices of Travel Agencies and Tour Guides
To all travel agencies and tour guides:
In accordance with the provincial video conference held on August 25 regarding the rectification of market order in tourism and management issues at tourist attractions, as well as the meeting convened on August 26 in Lijiang City to advance strict rectification of “unreasonably low-priced tours,” the following notice is issued concerning the standardization of business practices by travel agencies and service conduct by tour guides.
I. Strictly implement the province’s “22 Measures” for market rectification and the “Eight Prohibitions” for tourism practitioners.
II. All travel agencies must ensure full adoption of the 2026 version of the electronic tourism contract. Substituting electronic contracts with paper contracts is strictly prohibited. All electronic contracts must be uploaded to the regulatory platform.
III. Uphold the separation of tourism and shopping: tour itineraries must not include shopping venues, and no additional shopping venues may be added through agreements or other means beyond the contract. Under no circumstances shall any tour group organize tourists to enter shopping venues.
IV. During their stay in Lijiang, all tour groups shall operate under the “one team throughout” principle; from pickup to drop-off, the travel agency and tour guide must remain involved throughout the entire process.
The responsibility must be fulfilled to the end; the receiving agency and tour guide shall not be changed without valid reason midway. Any unauthorized transfer or consolidation of groups by travel agencies or guides shall be subject to severe penalties.
The above matters shall be strictly implemented effective immediately. Any violations will be dealt with severely, up to and including the revocation of the travel agency’s business license and the tour guide’s certificate.
Lijiang City Culture and Tourism Bureau
August 29, 2026
丽江市文化和旅游局关于规范旅行社、导游经营服务行为的通知
各旅行社、全体导游：
根据8月25日召开的全省旅游市场秩序和旅游景区管理问题整治工作电视电话会议以及8月26日召开的丽江市从严整治“不合理低价游”推进会议精神，现就规范旅行社经营行为和导游服务行为有关事项通知如下。
一、严格落实省“22条”市场整治措施和旅游从业人员“八不准”规定。
二、所有旅行社务必确保全面使用2026版旅游电子合同，严禁以纸质合同替代电子合同，所有电子合同一律上传监管平台。
三、坚持游购分离，旅游团队行程中不得包含有购物场所，不得在合同以外以签署协议等方式增加购物场所，所有旅游团队不得以任何方式组织团队游客进入购物场所。
四、所有团队在丽期间实行“一团到底”，从接团到送团，旅行社和导游必须全程
负责到底，不得中途无故更换接待社和导游，对旅行社和导游擅自转团、并团的予以重处。
以上事项，从即日起严格执行，如有违反，将从严从重处理，直至吊销旅行社经营许可证和导游证。
丽江市文化和旅游局
2026年8月29日